Hours Collection

Unlocking Hidden Revenue: How Restore.ai Boosted Hours Collection’s Storewide Revenue by 6%

Their story

Hours Collection was founded in 2020 with a mission to offer premium streetwear basics at accessible prices. As advocates of sustainable fashion, they aimed to redefine wardrobe essentials by focusing on durability and timeless design.

Hours’ approach emphasizes simplicity and minimalism, with a keen focus on modern fabrics and tailored fits that elevate everyday wear. By prioritizing quality and affordability, Hours encourages mindful consumption, enabling customers to make smarter choices while building enduring, versatile wardrobes.

Through their commitment to quality craftsmanship and sustainable principles, they continue to redefine the landscape of affordable, high-quality basics in the fashion industry.

Results

9% Increase in Storewide Revenue

By optimizing their owned media channels through Restore.ai, Hours Collection saw a 9% lift in total store revenue—demonstrating the power of better email flows and targeting in driving topline growth.

66% Boost in Email Flow Revenue

Email flows, which contribute over half of Hours’ revenue, experienced a dramatic 66% increase. Restore.ai’s automation and optimization turned their most vital channel into a major revenue amplifier.

29% Improvement in Facebook Data Quality

With Restore.ai, Hours improved Facebook data quality by 29%, sharpening audience segmentation and enhancing ad effectiveness without increasing spend.

Challenge

Hours Collection heavily relies on email marketing, which significantly outperforms their paid media efforts. Email marketing alone contributes 55% of their overall revenue, so it s essentially that channel is fully optimized. They also encountered challenges in maximizing revenue growth through paid media efforts, primarily due to frequent product sell-outs and the need for regular restocking a fortunate problem to have.

Our Solution

Through the installation of Restore.ai, Hours witnessed a remarkable 66% increase in email flow revenue which drove a notable 9% boost in storewide revenue, highlighting the significant impact of maximizing their owned media channels.

Additionally, by utilizing Restore.ai, Hours enhanced their Facebook data quality by 29%, refining ad targeting and campaign effectiveness.

Restore.ai has been transformative for our business. We experienced a 66% boost in email flow revenue, and their weekly performance updates keep us consistently informed of performance. Their onboarding process was seamless, and they even have worked with our email marketing agency to help us improve various aspects of our email capture & email flows. Top tier experience top to bottom!

Roman Hessary - CEO

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